A/B tests and other analysis functions help you find out which strategy is most successful. Elements of your online shop such as images or product descriptions can also be automatically integrated into a newsletter.
Automate email marketing with Maileon
Automate email marketing with Maileon ( source )
offer online customer support
Newsletters and emails are a good tool for customer communication, but many people want a more direct line to a company, especially when it comes to quick inquiries or support. This is where live chat tools come into play: With a chat window integrated into your online shop, you can greet your website visitors directly and answer questions about products immediately. This way, you prevent them from leaving your shop without making a purchase because they didn't find information quickly enough and would rather look elsewhere.
After making a purchase, they can quickly reach your customer service team via chat and don't have to search for a long time to find where to submit a support request. If your team can't answer requests themselves 24/7, chatbots can capture the requests and either forward them to your team or point them to self-service help pages or a knowledge base.
Live chat in Userlike
Live chat in Userlike ( source )
Manage your inventory
The more your online shop grows, the more important it becomes to keep a close eye on your inventory, orders and delivery processes so that bottlenecks do not suddenly arise. The basis for this is an ERP (Enterprise Resource Planning) system that manages your inventory and brings together all purchasing, sales and warehouse data in one place.
You can manage offers, orders, invoices and goods receipts and dispatches and automate order processing, such as the compilation of orders or the creation of delivery notes. Interfaces to shipping service providers offer the option of generating shipping labels directly. Some ERP systems already have online shops integrated, so you don't need your own shop system and inventory and item information is directly compared; others offer interfaces to online shops or platforms such as Amazon. This allows you to display availability in your shop in real time. You can often also manage customer data directly in the ERP system.
ERP solution Xentral
ERP solution Xentral ( source )
Maintain a consistent brand design
Not only good customer communication and product management are important for a successful online shop, but also the appearance of your online shop itself, your product images, newsletters and social media posts.
Online shop or newsletter tools often offer integrated design functions, but these will probably not be enough if you want to ensure a consistent design across platforms or create images for Instagram in your company's design. In addition, there may be brochures, flyers or other advertising materials that you want to have printed to promote your online shop offline.
Graphic design tools offer numerous design templates for such purposes and often also access to stock usa telegram data photos and other graphics that you can use in your designs.
Image editing in Xara Designer Pro X
Image editing in Xara Designer Pro X ( source )
Integrate the tools to make the most of your tech stack
Integration capabilities allow the different tools in your e-commerce stack to interact with each other. Most tools offer built-in integrations (i.e. direct connections between two or more applications) or integrations via third-party tools such as
Zapier or IFTTT .
If the tools you choose don't integrate directly, you should make sure that the data can be transferred from one tool to the other (via Excel or CSV file). However, this manual way is not the best.
Research the price of the software and also the price of upgrades. If your company grows or more users need a seat, the price of an upgrade should still be within your budget.
Reading user reviews on independent review platforms will help your company get a better idea of the pros and cons of the tools.
Many tools offer a free trial. Make a list of your favorites and sign up for the free trial to test the usability of the products.
Don’t forget to check the integration capabilities of the different tools!