Regular data audits
Having a plan to remedy errors
Having a business-wide data strategy is not only good practice, it’s also crucial to success. Data projects may have to be introduced to rectify data issues in the first instance, and then an ongoing data strategy can be implemented.
Data sources
You also need to consider croatia phone number example your data sources, which directly affect data quality. There will be multiple data sources feeding your data coming from sources such as:
CRM systems
Purchase interactions
Social platforms
Web forms
Additional data can also be found in databases, for example a D.O.B can give insight into age.
When looking at creating a 360 degree view of your customer data you need to factor in understanding data protection as well as technical challenges. For example, “What can I bring together technically?”. These are all things that need to be considered before you even begin to perform any data analysis.
Predictive analytics in practice: 5 common marketing methods
Here are five examples of data analysis methods that are used throughout marketing to learn more about customers, create target groups, and encourage transactions.