In your survey, you can include different questions that will help you get to know them better. Your customers know what they are experiencing and the challenges they need to solve.
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They will be willing to share them if you interview them, as it will help your organization create better ways to meet their needs.
Analyze customer service data
As your customers use your company's products or services, they canada phone number data will have conversations and questions that they need help with. These all revolve around the product or service your company offers and the challenges users face when using your company's offerings. Use support tickets to understand customer challenges and frustrations with your brand.
Use data from your CRM tool. The CRM tool captures user information that shows the needs they have and how they want to solve them. You can analyze the information of targeted prospects in your CRM tool to guide you in understanding the pain points your target customers have.
Analyze customer service interactions . Understand how your customers interact with your SaaS brand. One of the best areas to find out about this engagement is by looking at the comments they leave on your blog posts. You can use the Buzzsumo tool to find out which blog topics have high engagement rates and then go through them to see the comments your readers are leaving. Through all of those comments, your target customers can express their satisfaction or frustration with your products or services and give you insights into the challenges they face.
Tracking Social Media Engagement.