How to Activate Your Recruiting Secret Weapon

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By now, companies no longer debate whether or not they should be on social media—they know that social is a critical channel for communication between brands and their audiences. But when it comes to talent, many organizations are missing out on a huge opportunity to reach and recruit top candidates through social.

A new data report from Bambu by Sprout Social shows that while 44.5% of people say that they are more likely to apply for a job after seeing a friend post about it on social, only 9.4% of employees are using social media to recruit for their company.

Your employees are your brand’s most trusted ambassadors. Their personal algeria phone number list connections—friends, family, professional and academic peers—look to them for an honest perspective on what it’s like to work at your organization. And trust isn’t the only reason their social networks are valuable: Your employees have sizable personal networks through which brand messages reach 561% further than when your official brand channel shares it.

To get a better idea of what an employee advocacy program could do for your organization and recruiting efforts, calculate the reach of your team using this simple employee advocacy reach calculator. And when you’re ready to activate your recruiting secret weapon, start with these four tips to get your team talking.