A KOL is an expert in their particular area of study and maintains a well-respected social status in their industry. Doctors, politicians, advisors, consultants, etc., are all experts with the potential of being key thought leaders in their field.
Because of this, KOL marketing can be considered a more credible way to bring saudi arabia phone number list brand awareness. Furthermore, thought leaders are arguably experts in their fields who do this type of marketing, bringing credible influence to consumers.
While KOLs are a type of influencer marketing, they are more than just an influencer. They have the credibility to back up their following and help spread the word to their audiences on a particular brand or product.
Key opinion leaders are experts in one or more fields and have the education (formal or informal) to back up their credibility. While opinion leaders often have formal education (such as a doctorate), in today’s world, knowledge gained through informal means such as digital certifications and life experience can also lend credibility to a potential KOL. An opinion leader’s story, background, and experiences all contribute to whether or not people see them as experts in their field.