Customer service example: Depop
Being on social media means getting positive and negative feedback, and sometimes negative feedback quite directly. Depop has an official Twitter account(X), but also a support account called @Askdepop.
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6. Social listening
With the right tools, social media can be a goldmine for your brand. Social listening involves using social media channels
And try to find relevant conversations...
67% of marketers say social listening is a useful way to track and listen to customer needs.
Get product ideas
Public sentiment towards the brand
Where recurring problems or issues may arise
and to meet market demand.
3. Use video as much as possible
Video has become the most popular type of content on social azerbaijan phone number data media, with 88% of people saying they want more video content from brands.
Video has quickly become the most popular – and influential – type of content on social media, with 88% of people saying they watch videos frequently.
TikTok and Instagram Stories are the two most popular social media channels. Both offer brands ways to publish paid and organic video content that engages users.
Creating a video doesn’t have to be expensive. It doesn’t have to have high production value. It should feature your personality and speak to the customer. Take Warby Parker for example. They post tons of videos on Instagram to promote products, share stories about the brand and their career, and generally create a more engaging experience.