Check out how Felix from Ranktracker follows a sending schedule for his marketing emails. His consistency is important as it builds familiarity and helps with the deliverability of his emails.
The benefits are multiple:
audience will become accustomed to your messages.
Additionally, sending emails on a regular schedule indicates to Internet Service Providers (ISPs) that you are a legitimate sender.
Both this increased engagement and the familiarity your emails enjoy with ISPs will increase your deliverability. Your email deliverability is the speed at which your messages reach the inbox. And it’s in the inbox where the action happens.
When you're stuck in the spam folder, it's the equivalent of a dungeon you can never escape from. Sending emails on a scheduled basis helps keep you in the inbox, as does our next essential step.
#2. Email hygiene
Managing email hygiene is another step to boosting email austria phone number data deliverability and overall improving your email marketing program. Some people make the mistake of thinking it’s negotiable, but it’s actually a requirement. Email hygiene involves making sure that all of the email contacts on your list are valid and active.
stats
This is how much email lists drop in just one year. According to email validation company ZeroBounce, only 57.21% of all email addresses it processed in 2022 were valid and safe.
To assess the health of your email list , you can use an email validator. When the validator identifies inferior or inactive email addresses, you should remove them immediately. If you don't do this regularly, invalid addresses will lead to bounces and your entire email marketing program will fall apart.
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