What Microsoft CEO Said Conceptually at Ignite 2021: An Analyst's View

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Microsoft CEO Satya Nadella described the coming massive turnaround of data centers, the increasing ability to change perceptions of reality and a new attitude of business towards workers, writes Rob Enderle, director of the analyst firm Enderle Group , on the eWeek portal .

Keynotes are often mistakenly devoted to pitching products. That wasn’t the case at Microsoft Ignite this year: Satya Nadella covered more of the biggest changes (and ones worth paying attention to) in 30 minutes than most people have done in years. He talked about the coming massive pivot of data centers, the growing ability to change perceptions of reality, changing the way we process data to dramatically reduce response times to the next pandemic, the eventual elimination of passwords, and a massive shift in how we manage and develop our people.

What's a little scary is that this is just the bangladesh whatsapp data of a massive shift we call the Fourth Industrial Revolution - even bigger things are coming.

So what should we take away from Microsoft's CEO's Ignite speech?


Distributed cloud
Nadella said the industry has reached its maximum level of centralization. Cloud efforts are now decentralizing and becoming more ubiquitous, bringing resources closer to the challenges of productivity and better compliance with local regulations. This shift will encourage a better balance between consumption and creation, with new creators and new media formats emerging. In essence, eventually, everyone will become a creator of sorts, making a small contribution to the global whole.