Scannability refers to the structure of the text, which must be fluid to provide the user with a good reading experience. Nowadays, people are increasingly busy and need information that is easily accessible .
Therefore, it is important to provide the user with a dynamic reading experience. Therefore, try to cover in-depth topics, but in a didactic, simple way and without the frequent use of technical terms. If this happens, always try to explain the definition of the word in an instructive way.
Furthermore, writing paragraphs that are too long can tire the india mailing list reader's eyes. Therefore, invest in short paragraphs, up to four lines long, and divide the topics covered in the text into topics and subtopics, so that the reader knows exactly where to find the information quickly.
By considering this aspect in your blog SEO strategy, users will certainly stay on your page for longer and enjoy quality content that provides enjoyable reading at any time of the day.
Keywords
As previously highlighted, keyword usage is no longer a fundamental element in ranking your website in search engines. However, this does not mean that it has been discarded.
In the past, Google's algorithms were not as sophisticated as they are today and content producers sometimes obtained a keyword through SEO tools that, when applied to the text, did not fit satisfactorily, which compromised the quality of the material.
Nowadays, search engines are smarter and content creators can adapt the keyword without running the risk of Google not recognizing it. Therefore, be sure to add them to your content strategically throughout the text and in subtitles.
A survey by Moz found that the main keyword should appear in the first 100 or 150 words of the text. In addition, it is important to mention it in the last paragraph, but highlighting that since the use of the keyword is no longer the only point considered by Google to improve the ranking of your page, use it whenever relevant, so that the use of the term does not seem forced.
Meta description
Another interesting SEO tip for blogs is to use a meta description. This is because the higher the CTR (Click-Through Rate), which is the percentage of clicks that a piece of content receives compared to the impressions in search results, the better the blog will be ranked in Google .
This happens because when a post receives many clicks, search engine algorithms understand that that content is relevant to users and, consequently, raise the page's position.
Therefore, the meta description is a factor that impacts the number of clicks, as it consists of that small text used by search engines to characterize the content of a post before we click to open it and view the full content.
It is worth noting that the meta description itself is not a ranking factor considered by Google, however, through it the public can quickly identify whether that post meets their search interests or not, which can influence the user to visit your page.
Therefore, write a good meta description with a maximum of 160 characters, so that Google doesn't cut off the text. Also, don't forget to add the keyword.