YMYL, or Your Money or Your Life, is a fundamental concept for quality raters. As Google explains in its guidelines, the term describes pages or topics that “may affect a person’s future happiness, health, financial stability, or security.”
Therefore, it is crucial that pages displaying YMYL themes are authoritative and trustworthy. Here is a list of such themes:
News and Current Affairs
Government and Law
finance
Health and Safety
Identity Group
Fitness and Health
educate
Housing and employment
Google claims to have “very high page quality standards” for such peru mobile database pages because low-quality YMYL content directly affects reader happiness.
Using both EAT and YMYL when crafting web content can help you achieve better ranking results. Ultimately, you want to provide your readers with the best content choices so that they continue to return to your site with other related queries and questions.
3 Tips for Building Authority and Trust
Dedicate a page on your website most choose “About Us” to showcasing your brand when it’s featured in major media publications.
Use schema markup on your website to provide Google with additional information about your content.