Branding is important because it helps your business stick in the minds of your target audience. Consumers are faced with nearly endless choices, so having a consistent brand that makes your business stand out is key to your company's growth. Your products may be the best in the industry, but if your target audience doesn't remember you exist, they won't buy from you.
Some great examples of brand identities include McDonald’s golden arches, Nike’s black and white swoosh, Apple’s white computer and bitten apple logo, and Wendy’s goofiness on social media — but branding isn’t just for big companies. California-based Shuggie’s Pizza uses super minimalist decor and neon colors in all of its online and IRL environments to be unforgettable. Glossier’s pink, white, and pastel aesthetic set them apart and kicked off a multi-year beauty trend. Duolingo ’s bright green owl , cheeky ecuador mobile database t animations, and fun social media presence helped them reach more users.
What is the difference between branding, branding and brand building?
Branding is a collaborative process completed by marketing, design, and execution teams to determine the look, feel, and personality of a company. Branding also includes developing an established brand identity.
Branding can be the process of creating a brand identity, applying your brand identity to marketing and sales materials, or using your brand elements and guidelines on social media to make your company stand out.