A Start-to-End Guide 650+ Power Words to Drastically Increase

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Make initial contact The first step to converting marketing leads into sales leads is to contact them. Prompt follow-up increases the chances of conversion. Make sure you make a positive impression on your first contact. You only get one chance, so be prepared, polite and concise. So tailor your message to make the prospect feel valued and special, and avoid using generic auto-responses. You may also like: How to Build an Email List from Scratch: Conversions and Sales Step 2: Qualify Leads Understanding the quality of each lead is critical to your success.

For example, let's say you're number in philippines selling a fitness app. A potential customer who downloads multiple fitness guides and signs up for a free trial is a hot lead. They are clearly interested in your business and already engaged. On the other hand, those who have simply subscribed to your newsletter are probably just curious but not ready to make a commitment. To effectively screen your leads, develop criteria to help you assess their likelihood to convert.



Consider factors such as their pain points, budget, and interactions with your brand. Step 3: Understand their needs Personalization is more than just addressing prospects by name; it’s also about understanding needs and challenges. Have a conversation with them to understand what they hope to achieve with your product or service. This insight will allow you to effectively tailor your sales pitch to make it more relevant and engaging. Step 4: Propose a solution (focus on benefits, not features) Once you understand your prospect’s needs, it’s time to present your solution.