Tourist destinations underestimate how much their attractiveness depends on brilliant offers and how little on effective advertising initiatives. After all, advertising is only the tip of the iceberg. If there is no massive mass of unique offers beneath the surface, marketing measures are merely free-floating floes without substance.
In Switzerland and elsewhere, the canada rcs data decline in tourism popularity is often attributed to marketing budgets that are too small. New campaigns, larger advertising budgets and investments in new digital sales channels must therefore provide the necessary boost. But customers are not buying a campaign, they are buying a product. This product is what they are looking for to satisfy their desires.
Because tourism markets are also becoming increasingly saturated, the wide range of hiking, mountain biking, and leisure activities is no longer sufficient. The more potential customers are bombarded with an increasing flood of interchangeable summer offers, the more they long for clear orientation. This is not achieved by the breadth of an offer, but by the sharp specificity within the bigger picture. What is sought are the anchor products, the "must-haves" within a holiday motif. Only these create sufficient significance to become the trigger for a travel decision.