The design was developed by Zurich designers Tom Menzi and Daniel Stäheli. All regional newspapers at Tamedia also already appear in a standard layout, which is then slightly varied depending on the title. layout of the «Berner Zeitung». The current layout was introduced at the BZ in autumn 2011 and was created by the Berlin graphics agency Twotype. In 2014, the layout was rolled out to the other regional titles («Landbote», «Zürichsee Zeitung»).
So now they are starting to work on austria rcs data designing a standard layout for all titles. As soon as the announcement about the layout was made, the oft-quoted phrase about "uniformity" could be read on social media, which is now even more rampant. There was talk of the regional titles losing their identity.
But perhaps a more pragmatic view is appropriate here. It used to be the case that every regional newspaper in this country had its own layout. Yes, that may have helped to create an identity. But the problem was that these layouts were not always convincing. The other problem with many regional newspapers is that there is often not a lot of layout expertise in-house - they have redesigned the newspaper but then not used the layout well and have not maintained it well. Unfortunately, the best layout is of no use if there are no people who can implement it formally.