These will help you tailor campaigns

[phonenumber]

Returning to the question posed in the title – have the UK’s roads become safer in the last 40 years, it certainly appears that is the case from first two line charts that showed a significant australia contact data drop in the number of fatal and serious accidents over time. The data does not allow us to draw conclusions as to why this pattern has been observed. It could for instance be partly due to the mandatory seatbelts law in 1983, improvements in vehicle safety, but we can’t say for definite.

This blog has been written by Chris Roe, and builds upon earlier work and ideas from our Apteco interns Jakob Schmutz and Tom Campbell.

The process of brainstorming, planning, and delivering a marketing campaign is equal parts fun, challenging, and rewarding. However, as a marketer, your role in the process shouldn’t end when your campaign concludes. In fact, analysing the effectiveness of your campaign is arguably the most important step in the process. This is because it’s the only truly accurate way of understanding what about your campaign worked well, which areas underperformed, and how you can improve in the future.



In this post, we’ll take a detailed look at the marketing campaign data analysis process. In doing so, we’ll outline how to start the process, what you should do with the campaign data, and how to avoid common pitfalls. We’ll then conclude by showing you exactly how our software can help you turn your data into actionable insights.