After all, does shortening links affect SEO?

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SEO strategies change frequently, so it is essential to position ourselves in a flexible way, adapting the business to market movements and new trends, mainly to avoid a negative impact on the business's positioning on the Internet.

Nowadays, disseminating information in different formats is one of the most efficient ways to promote a brand's authority. We say, then, that content is a crucial part of any Digital Marketing strategy .

When we define excellent media actions to spread content on social networks, the probability of going viral is very high. Especially if we take advantage of all the characteristics by structuring precise, objective and valuable messages in the eyes of the audience.

A link shortener reduces the size of the URL, thus helping to maximize the use of characters on social networks such as Twitter and Instagram. But, in the end, how does shortening affect SEO?

It is a fact that shortening a link allows you to hide a significant part of the address. Spammers have understood that the gap opens space for the dissemination of sites and pages that people would not click on if they saw the final URL .

This becomes a problem when users are aware of the bad reputation of the site or blog that shortens URLs and therefore prefer not to click.

Although the outlook is not very positive, a good part of web positioning experts report that the use of shorteners does not affect SEO in a significant way.

Even short URLs are interpreted by search engines as regular, standard 301 redirects .

With this information in mind, we can decipher the suitability and credibility of a link by crawling a particular page and verifying that the 301 redirect is correct.

As for the best SEO technique involving shorteners, we highlight the actions of sharing the content naturally and mixing these URLs with the final links in social media posts.

That's all!

As you can see, a link shortener is a fundamental tool for those who deal with Content Marketing on a daily basis .

Reducing the number of characters not only makes links look better belize phone data , but also provides important information about traffic. In fact, the types of metrics and statistics vary according to the tools.

Hence the need to understand the needs of your business and carefully evaluate which solution best fits your Digital Marketing context.

And don't get too attached if you see that several of them meet your need. Just pick one and stick with it. This will help you continue to focus on the main thing, which is generating value for your customers .

Did you enjoy learning a little more about the world of URLs and optimizations? Then be sure to check out this content about the elements of a website and their particularities!