The past few days I was at the biggest tech event in the world, Dreamforce. This event by Salesforce (with over 170,000 registered visitors) takes place in San Francisco, a city where innovation and tech come together. And it is really big here, with presentations by Michelle Obama, Ashton Kutcher, Natalie Portman and the CEO of Salesforce himself, Marc Benioff. Oh… and let's not forget the concert by Lenny Kravitz and Alicia Keys.
I followed several keynotes, presentations and interviews around e-commerce, retail and the consumer experience for mobile. I like to share the latest trends, learnings and examples that I came across.
Mobile shoppers
Before you can start improving your consumer switzerland whatsapp number experience, it’s good to know how the market works and what consumers do. Eric Lessard of Salesforce: “59% of consumers use their smartphones in-store. For millennials, that percentage is even higher.” What do they use their mobile phones for?
30% to compare prices
11% to make purchases
Micro-moments
The smartphone is also used a lot during micro-moments: while waiting for the train, waiting for an appointment, at home on the couch. All these moments are opportunities for your brand to come into contact with the consumer, because… no less than 57% of consumers first come into contact with a brand via mobile.
3 take aways for mobile shopping
Mobile is therefore extremely important, and is even the most important source of traffic. As a brand or webshop, there is still a lot to gain, because only 52% complete a purchase. That is 11% lower than via desktop. What can you do about that.