Website Behavioral Factors: What's Good and What's Bad

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Visitors, when visiting the pages of a web resource, perform certain actions: read articles, follow links, order goods. Each step is analyzed by systems and taken into account when ranking in search results. All user actions form the behavioral factors of the site - a set of characteristics indicating the demand for the resource and affecting its rating. We suggest figuring out how search engines evaluate sites from this point of view and whether it is possible to influence the algorithms in order to achieve success in promotion.

First, let's figure out which actions of web resource visitors are considered positive, and which indicate low efficiency.

Website Behavioral Factors: What's professors edu email addresses Good and What's Bad

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Good behavioral factors include the following:

Users spend a lot of time on a website.

The links placed on the page are in demand and are used for transitions.

Visitors perform targeted actions: buy, place orders, log in, use an online calculator, leave requests for a call, apply filters to find the desired product.

The system does not record users returning to the search results list because they find what they were looking for. The analysis of this metric is done separately for each request. Depending on the topic, returning to the search results may mean the absolute irrelevance of the page, but in some cases, if the majority of visitors do this, this is not a cause for concern.

Users re-enter the resource directly, from search engines, or using bookmarks.

Visitors leave a link to the site in their social media accounts and send it to friends using special buttons.

These are not all good behavioral factors, but only the most important ones. Let's figure out what user actions indicate that a website is not performing its functions.

Bad behavioral factors:

Session duration is less than 15 seconds. This is an alarming symptom that indicates a high bounce rate: visitors quickly leave the page because they do not find the information they need.

No transitions are made via internal links.

The site's functionality is not used; people do not use the order and feedback forms.

Visitors return to the search results page and do not return again.

There are other behavioral factors that indicate problems with the site. If you are familiar with the listed signs, take measures to correct the situation. We will tell you how to do this below.