Our CEO, Steli, says this:

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Curious about how machine learning and artificial intelligence work, and how they can help sales professionals make data-driven decisions? If so, enjoy the ride.

Should You Actually Use AI Sales Tools in a Sales Process?
The answer to this question is yes and no. Helpful, right?

But seriously, if you're thinking about investing in AI sales software, you should be purposeful about it.

Why? Because it's easy to fall into the trap of the AI craze. Let’s be honest—you don’t need all these shiny new tools that do similar things. What you need is to sit down and decide which tools fit your team and your process and how much you should outsource to them. (We talked about this in our article about the future of AI in sales.)


“The issue with all the AI tools is that they’re based dominican republic telegram data on specific datasets. They don’t include proprietary data that only you own. And because of this, AI won’t tell you who your customers really are, what they do, what patterns they share, and what’s going on in their heads.”
At the same time, Nick Persico, our Director of Sales at Close, shared his perspective:

“Today, generative AI platforms are like having your very own assistant that is equivalent to a senior in high school that can speed read. Consider them a worthy copilot assisting you on all your adventures, but give them low-stakes tasks like summarizing conversations, taking down action items, etc.”
Here’s how using AI sales tools can help your team:

Save time by automating tasks: If you can save five hours a month thanks to AI, you can devote those hours to communicating with your customers. Outsource repetitive tasks, and your team becomes more productive and focused.