Myths About Search Engine Optimization of Websites

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Myth #1. “You can stay on top of search results without updating your site.”

When you delete old materials and upload new ones, fix links and optimize code, search bots visit the site and analyze all changes. Accordingly, regular updates contribute to the fact that your resource will be one of the first to be shown in response to the corresponding user request.

Competitors who do not change their structure and do not work on content will quickly find themselves pushed out of the top.

Myth #2: “Backlinks are enough for medical insurance leads email list effective promotion.”

Natural links

Undoubtedly, a large number of site mentions helps to raise it in the search results. However, recently this factor has faded into the background, since the link mass is increasingly being built up by spam. Paid links and link building are no longer as effective.

Resource owners are afraid that an affiliate link will damage their reputation in any case. In the current situation, links are just one of the many promotion tools, and not the most important one. This aspect of optimization also needs to be worked on, but it is worth betting on natural links.

Myth #3. “Video content makes a resource more popular.”

Visual content is popular now - that's a fact. But we must not forget that pages with videos take longer to load than usual. This can negatively affect behavioral factors, which, in turn, will lead to the loss of high positions in the search results.

It is also important to take into account the fact that search engine mechanisms do not allow them to recognize the content of a video if there is no text description on the page.

Myth #4. “PR and TCI are some of the most important indicators for SEO”

PR and TIC indicators

Previously, search engine optimization and website promotion on the Internet were indeed closely connected with PR and TIC indicators. It was by them that search engines determined how well a page corresponded to a particular target request.

Today, these indicators are no longer the main mechanism for generating relevant search results. This is explained by the fact that PR is no longer updated, and TIC has little direct influence. At the same time, both characteristics remain informative to a certain extent. They can, and even should, be used when selecting donor sites for placing links.

Myth #5. “SEO only needs to be set up once.”

It is necessary to constantly maintain the site in such a state that search engines like it. Even if you have done excellent optimization once and got to the top, after some time you can lose high positions.