How important is high page loading speed on a website?

[subornaakter20]

There is a simple pattern: the higher the loading speed of a site, the more efficient its work. And here we are talking not only about technical parameters, concerning, for example, the site's location in search engine results. There is also a psychological moment when a visitor simply closes the page if it loads too slowly. The result is that you lose a potential client.

This article is about how to check the loading speed of a website and increase this indicator. Technically, this procedure is not so simple and requires understanding some nuances.

This parameter is affected by a number of marketing list of plumbers factors, which in turn are divided into two parts - server and client. The server part includes hosting properties (meaning server-side caching, compression parameters, Apache and Nginx servers), as well as databases (namely, the network settings used, redirects, the number of http requests).

The client part is determined by the following indicators:

the size of the requested page;

the ability to load asynchronously;

changing the scale of images;

caching data on the browser side;

web fonts used;

compression of graphic structures and expansion of file names;

plugins and scripts used;

CSS and JavaScript.

Indexing, ranking and conversion directly depend on how quickly the requested pages appear before the user's eyes . The time allocated to search programs to get acquainted with the resource is limited, so if the pages load slowly, then few of them will be indexed. Sorting sites for issuance largely depends on speed, as an important indicator of ease of use.

Important! Other resource indicators (along with speed) are equally important for search engines. And even if the site's performance is very high, this is not a guarantee that it will be among the first positions in the search results. You can only slightly outpace competitors who are slightly slower.

As for the dependence of conversion on loading speed, it is clear that no one is interested in sitting and waiting for the page to be rendered. Users who access the Internet via mobile devices (and there are more than half of them in Google, for example) especially do not like to waste time on this.

Fiber optic and broadband speeds are much higher than 2G/3G/4G, so if a page doesn't pop up on the screen in three seconds, it will be closed. And 88% of visitors don't repeat attempts that fail.