Use key phrases and associative words

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Inexperienced users may not be aware of the method of selecting domain names based on keywords, that is, search queries that users use to search for information on the Internet.

Choose the right letters for your domain

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It is the keywords in the domain name leads for commercial real estate that bring potential clients to the site that allow the web resource to rise above competitors in search results. Plus, with the help of key phrases, the user will quickly understand whether this is the site he needs.

There are special services for selecting keywords:

word association search to help generate ideas - org;

by the selection of words from Yandex —yandex.ru.

Tip 8: Stand out from your competitors

The domain name must be different from the names of competitors' web resources or popular trademarks. Clients should not confuse the companies under any circumstances.

A thorough study of competitors and their web resources is required, based on which a suitable domain for business is selected. Its difference can be a differently written letter, an additional word, a hyphen.

In a highly competitive situation, they get out by deliberately choosing a domain name with an error. This is not recommended, as it is a common fraudulent move, calculated on people's inattention.

Tip 9: Don't use double letters

Repeated repetition of letters in names increases the incidence of errors and typos, which leads to the loss of site visitors. For example, it is difficult to correctly write domain names like wordpressseo.com or poollab.com the first time .

Tip 10: Think long term

The domain name registration period is a minimum of one year and a maximum of 10 years. This period is influenced by a number of factors:

Budget possibilities should be taken into account. If serious intentions are connected with the web resource and there are clear plans for its development, then it makes sense to register the domain for several years. As a rule, a decent discount is provided when registering for a long term.

Beginning bloggers, gurus and other personal brands hardly need a domain for all 10 years. Things may not go well, the blog may not take off, so for a start, you can choose a period of one year.

For events and activities that take place at a specific time, a domain for the shortest period of time will also be enough.

Tip 11: Don't limit yourself to a topic

Despite the fact that the domain name should reflect the direction and idea of ​​the web resource, you should not choose a narrow and limited topic. Perhaps in the future there will be an expansion of activity and an overly thematic domain will be irrelevant.

For example, a web resource with the domain name handmowerparadise.com is dedicated to gardening tools. But perhaps the authors want to write about other tools, not gardening ones. And then this name will no longer attract traffic to the new topic, because it is too limiting.

Even if a web resource ranks highly in search engines, the name can reduce the number of visitors. Users will think that the site is only about hand mowers based on the domain name.

Tip 12: Make sure the domain will be accessible on social networks

Ideally, your website and social media profile names should be the same. This is an important step in building a brand.

To transfer a web resource to another domain, you need to make a number of efforts. This process is not easy, troublesome and long. If it is not done correctly, then the rating of the web resource in search results will decrease and the number of visitors will decrease. Therefore, choosing a domain for a site is not a quick task, serious, responsible, requiring painstaking thoughtful work. With the above tips, things will go faster and more fun, but the main thing is a good choice.