However, since Chocolat Frey - which claims to be the most consumed chocolate in Switzerland - has been positioned more strongly in the premium segment in recent years, the addition of Lindt products must be extremely selective. Own brands are the strength and core of the Migros brand and should remain so. It will be interesting to see whether the retailer will trust in the quality and popularity of its own Easter bunnies next spring. Or whether Lindt's iconic gold bunnies will also find their way here?
Ben Thompson summed up this unbeatable france rcs data advantage of integrated solutions six years ago in his blog Stratechery : «Moreover, integrated solutions will always be superior when it comes to the user experience: if you make the whole thing, you can ensure everything works well together, avoiding the inevitable rough spots and lack of optimization that comes with standards and interconnects.»
Our industry is also about creating the best experiences for our clients' customers. And here too, only those who closely coordinate all disciplines from product to brand experiences and integrate them in a holistic approach can build experiences that really stand out in today's experience economy. Everything else is just superficial innovation. Apple hardware without Apple software? Unthinkable. Amazon's online shopping experience without immediate delivery? Unthinkable. For us agency people, that means: A new digital offering without a clear understanding of the pain points to be solved from the consumer's perspective, without the right messaging framework for positioning, without the database for personalized and automated customer communication on the right channels? Just as unthinkable. That's why the future belongs to experience agencies.