"Brand Queries: It's Worth the Candor"

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There are several options for cooperation with bloggers. For example, you can place an advertisement about the product on his page, where he will make a review. An alternative would be to hold a drawing among subscribers, where the prize will be your product or service. Or you invite the blogger to your production / beauty salon / hotel / car dealership, from where he reports, telling about the process from the inside, and shares his impressions.

Experts in this field advise choosing not the top bloggers for advertising, but, on the contrary, less famous ones. There have been cases when a too cool blogger did not fulfill his obligations, distorted information about the product or company, which, naturally, had a negative effect. And it is not as easy to come to an agreement with a hotmail email list famous person as with someone who is just making a name for himself.

It is worth understanding that a one-time placement of advertising on a blogger's page will not lead to the desired result and will simply get lost in the news feed. It is necessary to make publications repeatedly and preferably with several famous people. It is also worth making sure that on the site, when a person clicks on a link, clear retention techniques are immediately applied to him: subscription to the mailing list, joining a group, a request to leave a contact phone number or email.

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The advantage of this advertising method is that it is narrowly targeted. That is, if a blogger reviews cars, then it would be appropriate for sellers of auto parts, car accessories, and car dealerships to cooperate with him. You, getting into the blogger's story, will be noticed by your target audience.

3 More Effective Internet Advertising Channels
Cost per action, or CPA

These are advertising networks where you place ads and pay for the client's target action: an order for a certain amount, registration on a website, installation of an application.

There are a number of pitfalls in such cooperation, so you need to choose partners carefully, initially working with small budgets.

Referral programs

3 More Effective Internet Advertising Channels

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In this case, the interaction scheme is as follows: the advertiser pays agents a reward for a real buyer who will make a purchase and receive an order. Agents find such people on many sites and bring them to the desired company via links. Everyone is happy: the seller gets a profit, the agent gets a reward, and the buyer gets the product he is interested in. A striking example of a referral program is the work of the Ozon company.

Unlike the previous channel, this one is safer for the advertiser, since payment is made for actual purchases.

Email Marketing

It is difficult to imagine a company that would not use email marketing in its work. Another question is whether everyone does it correctly. Email marketing is considered a necessary addition to other channels of the company's marketing policy, which works to attract and retain customers.

The high results obtained from its use are achieved through maximum personalization of mailings.