Popular Types of Clickbait

[subornaakter20]

Popular types of clickbait manifest themselves in different ways. These can be banners, animated images, pop-up windows, videos and sound messages.

Exaggeration
The creators of clickbait headlines like to give insignificant events sensational proportions. To do this, they use formulations that mask the true state of affairs and excite the reader's imagination.

"Pugacheva's inner circle is discussing her insurance leads for seniors imminent emigration" is a shocking piece of news worthy of topping the news feeds. In fact, it is about the housekeeper thinking that the singer was going to go abroad for a week. Or this: "Galitsky is predicted to go bankrupt and become completely impoverished within a month" - and the article tells us that the founder of the Magnit chain has sold his share package profitably and is going to engage in other activities.

Correct headlines should have honestly reflected the content of the materials, but then they would have attracted far fewer users.

Exaggeration

Source: Marina April / shutterstock.com

Exaggeration is often used to play on the expectations of people or large groups - pensioners, parents, and so on. "The government has announced new child benefits!", "Millions of Russians are expecting pension increases!" - it is hard to pass by such pleasant news: you want to know all the details immediately.

In the end, it turns out that the benefits are intended exclusively for large low-income families, and pensions will only increase for those who have reached 80 years of age. The authors of the headlines did not deceive, and did not tell the whole truth.

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Readers' love for shocking news is well known, and content creators actively exploit this. "A story that will not leave anyone indifferent", "This cannot be missed", "You could not imagine this" - phrases that make you click on the headline, but the content of the materials is not at all sensational.

Distortion of facts
In an attempt to attract the attention of users, authors often deliberately distort the real facts. "Bari Alibasov was diagnosed with a serious illness." What did the reader think when he saw this headline? That the producer had undergone an examination in a reputable clinic, after which he was diagnosed.

In fact, the article says that one of Alibasov's many acquaintances did not like his appearance, so he assumed that he had health problems. The exaggeration led to a complete distortion of reality, the author simply misled users for the sake of clicking on the headline.