Our step-by-step guide
Step-by-step guide to creating personas
Do you also want to use the advantages of personas for your company? Then our step-by-step instructions can help you. Don't despair : At first, creating buyer personas seems like a time-consuming extra effort, but in the long run, working with personas will always be worth it.
Before we begin with our instructions, however, the question of objectives must first be clarified. What should the personas achieve and who should they represent? Do they represent B2B or B2C customers ? The objective depends on the company in question. Whether you create personas in a complex and narrative form or in a bullet point overview depends on the project in question and the time spent.
The B2C personas created for a customer in our example algeria phone number data are presented in an overview consisting of bullet point information and fully formulated sentences. This gives you a quick overview and detailed background information about your ideal-typical customers.
Take a look at our Buyer's Persona Workshop
Step 1: Collect quantitative & demographic data
Step 1 Creating the persona
In the first step, quantitative and demographic data is collected and evaluated using a target group analysis . The following applies: the more comprehensive and detailed the target group analysis or the available data, the more differentiated and specific the personas can ultimately be.
Depending on the project or the objective of the personas, the demographic characteristics can be sorted into different categories and orientations . These can be categorized, for example, by age, gender, education, place of residence, social status, income, etc.
Step 2: Qualitative data through interviews
Step 2 Creating the persona
As humans, we tend to let our emotions influence us before making decisions. Since successful buyer personas are meant to represent your ideal customers, they must also have emotions and values. The following emotions should be taken into account: values and morals, fears , desires, goals , motivation, needs , problems, dislikes regarding the solutions you provide.
You should prioritize these characteristics depending on the project and objective . The emotional aspects are always related to the respective objective. Decide in advance whether your buyer personas should represent private users or business customers? In order to be able to equip personas with the appropriate emotional characteristics, you need specific, qualitative data . Ideally, this data can include previous experiences and expectations in relation to your company.