Last week in particular was a clear sign of the explosive change in our industry:
Digitec Marketing Director Martin Walthert is the first creative to be named “Advertiser of the Year” who does not represent his own agency but instead creates all campaigns in-house – a trend that will intensify in the coming years.
With Thomas Wildberger, a familiar face is leaving china rcs data Publicis. He successfully led the largest Swiss agency, but – according to the press release – is no longer available for the "reorganization". It is not yet possible to say what this reorganization, i.e. the merger of the communications, digital and media agencies, means for the future. Most likely, the flagship agency at Zurich's Stadelhofen will be leaner, more agile and more closely integrated into the international Publicis network.
The two American technology giants SMEs and are offering them an entry into the digital world. Corona is ideal for this. Money that flows away from conventional advertising.
What is clear is that if the media is doing badly, the advertising industry cannot be doing much better. If there are no posters, advertisements or TV spots, there is also a need for fewer people or agencies to produce them. If you like, is Patrick Warnking, the Swiss CEO of Google, the new Peter Lesch?