Good communication is information plus emotion: head and heart. Your ad (see below) is just information that is put into people's mouths in a schoolmasterly manner, emotionless, cold, uncreative. Patronizing is the dominant feeling, the opposite of personal responsibility and community spirit.
Regarding the "killer argument" of strategy, which canada rcs data you cannot discuss, as you explained in the persoenlich.com interview on November 11th : I could have written "unimaginative" instead of "strategyless" in my tweet. But strategy only makes sense if it leads to fresh, surprising results, such as the recent spot from Germany "Together against Corona ".
I can't keep my 10-year-old's spontaneous reaction to this ad from you. Original quote: "Finally, someone understands me."
I still appreciate you, David, and the BAG, customers for many years, and I still respect their work and employees; but criticism should be allowed, especially when it comes to things that are close to your heart.