Commercial: wants to buy something. E.g. Nike basketball shoes
Navigation: An Internet user searching for this type of keyword wants to find their way somewhere, usually to a nearby location. E.g. Chinese food near me
If you want to be successful in tracking your SEO rankings, you must first know the search intent of the keywords you are targeting.
For example, let's say you want to track your rankings for the keyword "project management tips." This keyword clearly has an informational intent, as the reader wants to learn more about the topic.
If you're creating promotional content that isn't ranking well, you may automatically deduce that your entire angle needs to be adjusted. Search intent can play a pivotal role in determining both your content and SEO strategy .
5. Customized audits
An SEO audit is a diagnostic tool used to uncover the strengths algeria whatsapp number database and weaknesses of your website. Every SEO campaign starts with an SEO audit.
audit
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An SEO audit can also help you determine how your website is performing in the SERPs for the specific keywords you are targeting. Most enterprise SEO tools, such as Ranktracker, Semrush, and Ahrefs, allow users to run custom audits to receive recommendations on:
Keywords
Site structure
Traceability
HTML title, body and meta tags.
Receiving weekly or monthly updates on the progress of your technical SEO campaigns can help you figure out where fixes are needed.
SEOs can also determine whether their campaigns are meeting their goals while staying on budget.
6. Content marketing analysis
Another crucial aspect of SEO is content marketing. One of the most consistent ways for your website to climb the ranks in SERPs is by creating engaging content.
Publishing all types of content, from blog posts to webinars, can give your website a boost in online traffic.