smartwatch
New gadget – new challenges
It's been available for just under six weeks : the Apple Watch. It sold out within a short time and the Cupertino company has once again created a new market. As with the long-running iPhone, this also has an impact on dialogue marketing.
Expert Dr. Torsten Schwarz speaks in his blog about a new threat to email marketing. In addition to tablets, smartphones and smart TVs, there is now another facet that newsletter managers must take into account: the smartwatch!
Smartwatch: What you should know
The most important facts at a glance
Text is key because the smartwatch does not display an HTML version.
Measurability decreases because only the text kazakhstan phone number data version is displayed and this does not contain a measurement pixel.
The sender and subject must be clearly identifiable in just 16 characters.
The pre-header reveals in 32 characters what information is contained in the email.
You can find further tips in the previously mentioned blog by Dr. Torsten Schwarz.
So should email marketing managers now be worried? Should they just do away with this tool altogether? Will dialogue marketing migrate to other channels like Twitter?
We at AGNITAS have a different opinion: Since the beginning of digital communication around 44 years ago, technology and forms of communication have developed rapidly, but email has since asserted itself as one of the most important media of the modern age. It offers various advantages over other media, is measurable, flexible, controllable, efficient and multimedia. Due to its usability and presentation, it can also be assumed that emails will continue to be read on PCs, smartphones and tablets and that only the incoming email will be registered on the smartwatch.
Nevertheless, we naturally accept the challenge of the new gadget so that our customers can always rely on well-prepared software and advice!