Principles of selling website design

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Benefits are a priority

While your products have not yet become as popular and recognizable as Pepsi-Cola, you need to diligently improve users' opinions of your products and brand, inform them about it. Remember the words from the book "Don't Make Me Think!" by Steve Krug: "Will you stay on the site without understanding its purpose?"

You can tell about your activity briefly. The greatest attention should be paid to the benefits of your offer. Its usefulness, advantages, merits - that is what should be a priority.

Focus on this, supplement this information electrical contractors email list with customer reviews: text, video, and photos.

A selling website design should support the image of your products, inspire trust and convince people that you are worth contacting. As Frosmo.com recommends, use more social proof. Look at Pepsi.com, they even use a separate domain for their products, emphasizing their high quality standards.

10 Principles of Selling Website Design

Interest plus attention

Your landing page should attract attention and hold interest from the first seconds a person spends on the site. Place your offer in the most visible place, meeting the desires and needs of the consumer. This way you can direct him to perform the necessary conversion action. Convenient navigation will be needed here.

To make your website an effective sales and lead generation mechanism, help people perform all actions comfortably. Have you ever thought about the fact that filling out form fields causes stress? Formulate calls to target actions not in monosyllabic and directive style, like “Subscribe”, “Order”, but softly, in the form of a sentence: “Check out the recipe”, “Leave a request for a demonstration”. This way, people will not feel depressed and overloaded, and the selling design of the site will be effective.

Social proof

Make sure to eradicate the fears and mistrust that a potential client brings to you. Show them that they have made the right choice. How exactly? Show that people come to you and are satisfied, that you guarantee quality and results. Your sales offer is assessed based on the criterion of social usefulness, so back it up with positive reviews.

Good social proof will include information about partnerships with other companies and mentions of your products in popular media. Present this information in a restrained and concise manner.