Bring Local Traffic to Your Site with Local Pack — Free PDF

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In recent years, some special features have taken over Google SERPs. While difficult to obtain, they provide incredible visibility to a website. For many sites, a Featured snippet is the best result to aim for, but for local businesses, it’s all about the Local Pack .

The Local Pack is a block of information at the top of the SERP containing a map and a list of the three local businesses most relevant to the user's search. On mobile, Local Packs take up the entire SERP, giving listed using the moj database businesses a unique opportunity to get more customers.

Together with Tim Capper , UK local SEO expert and founder of Online Ownership , we have created a guide for local SEO specialists that outlines each step to getting into the Local Pack.

Local Pack Guide: Answers to Common Questions
Did you know that the Local Pack includes Google My Business listings, not websites?

Do you know how to handle local citations?

Do you know how to use structured data markup for your specific business?

You will find the answers to these and many other questions in this post. Keep reading!
We can do the same calculation on leads
In this case the formula will be:

ROI in Content Marketing: How Much is a Lead Worth?

15,000 Euros / 5,000 leads = 3 Euros.

The importance of these calculations is that they can be applied in isolation to all marketing channels.

For example, you want to know the monetary value of the article that generated 500 subscribers? Simple:


Monetary Value of an Article: How to Calculate Content ROI.