The main advantages of older domains

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Information about received and lost links allows you to adjust your SEO strategy and make it more effective.

The same window also includes Serpstat Trust Rank, which reflects the level of trust based on the age of the site and the quality of the domains linking to it (authoritative web sites increase the trust and rating of your project). Serpstat Page Rank also shows the level of authority of a separate web page depending on the quality of external links to it.

The older the resource, the higher its probability of being among the search results leaders. In about a year, you can be in the top 20. And only after 3.5 years - in the top 5. However, there are exceptions too.

To answer the question of whether the age of a domain affects website promotion, it is very important to understand the difference between the concepts of "domain age" and "website age". The business opportunity seekers email list first is calculated from the date of registration, and the second - from the moment of the first indexation on this domain. The fact is that resources can move from one domain to another and be much older. That is why it is sometimes quite difficult to determine their age. As for domains, they are often resold to create a new project with an old domain name.

So what is more important for promotion - the age of the resource or the domain? Many believe that the date of domain name registration significantly affects search results. However, this opinion is based on roughly interpreted practical results.

New domains that have existed for only two or three months are rarely found on the first page of search results. This is explained by the search engines' protection from illegal promotion methods: a domain can be filtered if the number of links to it increases too quickly.


more easily gain significance indicators (PageRank, TIC);

are more often indexed by search engines (provided that they have been regularly updated in the past);

The risk of being banned or filtered for a minor violation of the rules is reduced.

In addition, the domain's age indicates that it has gained popularity. Most likely, links to it already exist. And if not, it will be much easier to get them for free. Based on all the listed advantages, we recommend immediately purchasing a used domain name. Of course, the cost of domains that have been in effect for a long time and have good PR and TIC indicators will be quite high. But then you won't have to wait months to fully engage in promoting the resource.