Here you provide the company with the trust of the audience and prove that your brand really exists. Many customers make decisions about ordering based on reviews, because the latter are usually confirmed by photos of the goods taken by ordinary people.
It is no secret that many reviews on the Internet are written to order, so people tend not to trust them. Leave links to buyers' profiles on social networks, real photos and publish only art director email list truthful responses. Video reviews can be an interesting option.
Data collection form
We are talking about forms for applications, bookings, etc. - with their help, the company can collect leads. This word is used to describe a person or a company interested in the offered product or service. This block of the website interface includes a name, subtitle and form, or simply a name and a button.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
In some cases, it is worth explaining to the audience why they should subscribe to the newsletter. It is also recommended to prepare a thank you page. Or, instead, you can automatically send a message after subscription with a short text.
Questions, answers
Here you work out the fears and doubts of potential buyers. Publish the most popular questions and give detailed answers.
Blog, news section
With this block, you form the image of the company as an expert in a specific field - it will be easier for people to trust you and the company's offers. Also, thanks to the news, you demonstrate your development, growth, and willingness to share your experience.
Blog, news section
News allows you to show site visitors how the enterprise is doing, its activity, interesting events. However, news should be constantly updated, otherwise you will achieve the opposite effect.
The blog includes valuable articles, presenting the company as an expert and attracting the attention of potential clients.
Useful materials are something a visitor can start using as soon as they land on the site. For example, these include educational videos, articles, and files with instructions. People trust those who are willing to impart knowledge. Provide your materials with social media buttons so that visitors can share them – this way you will expand your audience.
Publications play the role of social proof of the very existence of the company. The media logos themselves already tell a lot to the user, even if he does not intend to delve into the article.
Reviews of services
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