SEO Copywriting Requirements

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So, what are SEO texts in copywriting? How, apart from the presence of key phrases, do they differ from any other texts:

Uniqueness. It can be checked with special programs. Of course, you should strive for 100% uniqueness, but a 5-10% spread is allowed. The Etxt portal has its own service that automatically checks realtor email list the results of a copywriter's work for originality. But you can also use it separately by going to the appropriate section.

Not overspammed. Keyword content in the text should not exceed 3-5% of its total volume. Otherwise, search engines will think that you are trying to artificially pull the site into the search results by stuffing the article with queries to the brim, and this is fraught with sanctions.

Even concentration of keywords in the text. Articles in SEO copywriting are written for people, not for robots, so they should remain natural and readable. Give up the idea of ​​cramming all the key phrases into one paragraph. Experienced authors, before writing an article, sketch out its approximate structure, taking into account the required entries. By the way, in addition to the text itself, key phrases can be included in subheadings H2-H4, as well as the main title H1.

Content and a minimum of "water". If an article has a lot of throwaway phrases and truisms, it is boring to read. After all, a person visiting a site wants to get a specific answer to their question, and if they do not find it in a few seconds, they will probably leave such a resource. Write concisely, clearly and on-topic, do not scatter. Avoid filler words, cliches and bureaucratic jargon. Remember that in SEO copywriting, the active voice is preferable to the passive voice.