RRRR: Picture – Promise – Persuasion – Action

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Suitable for websites, landing pages, newsletters, advertising and promotional materials, social networks.

The template here is:

Picture: describe the company and product (service) in an attractive way.

Promise: Say that the user can get the valuable product you just described.

Persuasion: Prove this value with testimonials, numbers, photos.

Action: Call to action to make a purchase, subscribe, book, fill out an application form, etc.

The model of the selling text PPPP

VAV: Before – After – Bridge
Suitable for mailing and advertising, writing psychiatrist email addresses articles, posts on social networks.

This formula is popular among bloggers. It is also readily used by companies working in the educational, beauty and health sectors.

The template here looks like this:

Before: describe the client's pain.

After: tell how great it will be when the problem is solved.

Bridge: Explain exactly how to approach the solution (using your product).

An example of a sales text built according to this scheme:

Are you constantly studying, but still can't learn English? (Before)

I bet you'll be able to speak at a Pre-Intermediate level in a month! (After)

You can do it, you just need to change your approach. Take part in the marathon and improve your English with the best teachers of our school! (Bridge)