How to submit product catalog to Google?

[shaownhasan]

In short, my desire was this: to start from a feed to automatically publish product ads on the search network (segmenting the products as I like within the campaigns), with the possibility of activating and deactivating the ads (automatically) based on the availability of the products in the catalog.

The questions I asked myself were these:

How to use product catalog to generate search ads?
How to keep the product catalog up to date?
How to automatically enable or disable product ads based on their availability?
Thinking that a solution to all this would be fantastic, I immersed myself in the the benefits of using our teacher database search for tools and tricks that would allow me to achieve the goal.

Unfortunately, my search returned no satisfactory results. So, what to do?

As products belonging to a new category or brand are added to the feed, you will need to create new ad groups from time to time. If you don't do this, the URLs of new products belonging to categories/brands that didn't exist when you set up the campaigns will not be published.


If you manage an e-commerce for yourself or for third parties and you want to exploit the potential of the Google AdWords search network to have an 'automated' management of the ads , then I suggest you immediately put into practice what you have learned in this article.

Personally, I am setting up this type of campaign on all the accounts I manage and in several cases I have found really low CPCs and with an excellent return in terms of conversions. On SEO-optimized sites, the yield and performance are significantly better.

If you only manage or need to promote a few products, you’re probably better off using regular search campaigns, where you have full control over keywords and ad copy.