Value Proposition: how to create value for the client in an email

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Value Proposition is a key aspect of any email campaign. We focused on understanding customers’ needs and their main challenges:

Cost optimization. Many customers were looking for ways to reduce costs without sacrificing quality.
High quality leads. The main emphasis was on achieving results that have real business value.
Our approach included:

Market research. We analyzed typical challenges in target industries and identified how our services and email marketing could help solve them.
Personalization. We focused on the specific needs of each segment, using specific examples from past experience.
Simplicity and clarity. The text of the letters was as clear as possible and focused on the key benefit for the client.
Ideal Customer Profile: how to find the “ideal” customer when generating leads
The Ideal Customer Profile is the basis for precise targeting and campaign relevance. We have defined clear criteria that have allowed us to narrow down the pool of potential customers to those who really need our services:

Industry and company size. We focused on cayman islands telegram screening medium-sized and large companies in industries such as aviation, defense, industrial equipment, and electronics.
Decision-making positions. The main audience was heads of procurement departments, CTOs, CEOs, as well as senior-level engineers.
Location. B2B lead generation required that priority be given to regions with high growth potential, including the US, Europe, and Asia.
To create accurate ICPs:

We analyzed existing clients. We studied the characteristics of companies that have already worked with us and identified common features.
Segmentation tools were used. LinkedIn Sales Navigator and other platforms helped find the right people in target companies.
Segments were tested. Pilot mailings allowed us to check how effective the selected criteria were and make adjustments to the process.
This allowed us to avoid sending emails to irrelevant contacts and focus on the audience most likely to respond to the email in English.