The link between white label and SEO

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In this article, we focus on how a travel company like Travelpayouts - but also mentioning other examples - managed to earn thousands of backlinks and improve its SEO positioning with its white label. As mentioned above, Travelpayouts is the affiliate program of Jetradar.com, one of the largest search engines for flights and hotels.

The connection between the white label of travelpayouts.com and their improvement on Google that I will describe below explains why this strategy can prove to be effective.


Travelpayouts Backlink Situation
You may already be thinking that this type of strategy cost Jetradar.com a few million euros in investment. You are right, in this article on TechCrunch, it is said that Jetradar has obtained an investment of 10 million dollars to spend also, but not how can our overseas chinese in uk data help your business? only, to expand through Travelpayouts.com. But the point is not how much was invested, or at least it is not only that. The point is that the money was invested in the right strategy, the white label . They did not spend it on PPC strategies, programmatic ads and so on. They spent it on the white label.

White label: what are the advantages?
The advantages of a white label are as follows:

You can have your backlink on a partner's site that already exists in the industry and offers good domain authority without even asking for it.

It allows you to grow on Google for some very competitive keywords when not present in the reference domain.

In some cases, the authority of the host site is transferred to the one offering the white label.

You have the potential to enter a new market, without having to rank on Google.