How to Get Cost Per Action Data in

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The metric displays the cost of the target action. Moreover, the advertiser himself determines what is considered to be it. This could be clicking a button, a phone call, placing an order or registering for an event.

To calculate the metric, use the formula:

CPA = advertising costs / number of target actions.

An advertiser paying for advertising using the CPA model receives the following benefits:

can determine the maximum cost per conversion;
pays only after the visitor has completed the target action.
The CPA model is suitable for online commerce, financial organizations and entertainment sites.

How to Set Up CPA for Google Ads Campaigns
If you set a target cost per action, the tool will automatically set bids to increase conversions so as to reach the set price within the framework of an automatic strategy called "Target cost per conversion".

To connect it, you need to:

link your Google Ads and Google Analytics account;
set up conversions themselves and their tracking in Google Analytics.
If you decide to connect the auto strategy to the current venezuela telegram data campaign and you already have conversion statistics, the algorithm will offer you to set the CPA, taking into account the data for 7 days.

To find out CPA information from Google Ads, you need to do the following:

configure calculated values ​​by following the path in the system: “Administrator” — “View” — “Calculated indicators”;
add a calculated indicator by writing in the “formula” column: {{Cost}} / {{Goal* achieved transitions to the goal …}}.
In this case, the goal will be the target action that is already specified in Google Analytics.

How to set up CPA for advertising campaigns in Yandex Direct
If you are aiming to achieve maximum conversion at a certain price, then set this in the advertising campaign settings. To do this, select the automatic strategy "Conversion optimization" in the "What to optimize" column.

The algorithm for connecting the auto strategy is as follows: