Think About What A User Is Going To Type

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The quote is still valid, but it is expanded to include the premise of thinking about what users expect. Rather than focusing on search engine algorithms, you should therefore focus on user expectations and optimize content accordingly.

For years we have seen a development that is working towards making content significantly more helpful and, above all, user-friendly. In order to really benefit from the Helpful Content update, it is essential to understand what exactly your users are looking for and what they expect to find.
Hannah Driever
Hanna Driever, SEO Manager at mso digital
#2: AI-generated content
SEO Trends 2023 - Graphic AI-generated content
How good is artificial intelligence for text creation today? Opinions differ on this question. Some see it as an absolute trend, while others have little faith in AI when it comes to creating high-quality content for websites.

The fact is that AI is already being used to create texts, making bahrain mobile numbers list the work of many authors easier, especially when it comes to very general texts. Product descriptions in online shops, for example, are a good example of the use of AI-generated content.

Many providers of AI-based content tools are constantly evolving. However, such solutions should be seen more as support in the creation of high-quality content. Human authors will never be replaced by AI, especially when it comes to individual and emotional content.
Matthias Knobbe
Matthias Knobbe, Senior Content Manager at mso digital
It remains to be seen how artificial intelligence for text creation will develop in the long term. What is certain, however, is that a large part of the content on the Internet is already created with the help of AI or even entirely by AI and this trend will continue in the future, despite the significantly lower effort involved.

Be careful with AI-generated content
At the same time, caution is advised when it comes to having SEO-relevant content written entirely by an AI. Google has repeatedly stated that such machine-generated content is classified as spam. However, Google is not always able to clearly distinguish artificial from human authors. However, if an automated text is recognized as such, the webspam team can definitely take action, said John Mueller of Google in a Google SEO Office-Hours Hangout.