In the digital environment, the success of any content marketing strategy is closely linked to the ability to generate valuable content . This expression is widely used, but few people really understand what it means and how to put it into practice.
Content that merely “fills space” or does not provide useful information does not generate results for the company or add value to the public. So how do you create content that really makes a difference?
Read on to understand the concept and discover how to develop materials that go beyond the trivial in 7 steps.
What is valuable content?
To understand valuable content, it is essential to know what it is not. Content that is misinformative, generic or that does not bring measurable results is not considered valuable. Material that simply repeats what already exists without adding new perspectives or solutions ends up being ignored by the public and search platforms, such as Google.
Valuable content, on the other hand, is content that provides bc data relevant and useful information, imparting quality knowledge. It can solve a problem, educate, or even provide practical insights that the audience can apply.
In terms of digital marketing, valuable content is capable of attracting qualified leads, improving search engine rankings and, ultimately, increasing sales and brand reputation.
How to Create Valuable Content: 7 Essential Steps
Now that we understand the concept, it’s time to learn how to create this type of content. Below, we’ll show you the steps that will guide you in producing content that’s relevant to your audience.
1. Know your persona deeply
The first step is to understand who you are writing for. This means having a clear idea of the persona, which represents the target audience of your business. This will guide the choice of topics, tone of voice, content format and even the depth of information.
Mapping out your persona’s needs, desires, and challenges is essential. To do this, invest in market research, interviews with current customers, and data analysis. The more you know about your audience’s behavior, the more targeted and effective your content will be.
2. Set clear goals
Valuable content always has a clear purpose. Whether it’s attracting traffic, generating leads, educating your audience, or increasing brand authority, it’s important that each piece of content has a well-defined goal. Also, define metrics to measure success, such as organic traffic, time spent on page, or conversion rate.
For example, if your goal is to educate your audience on a specific topic, your content needs to be detailed and informative. If you’re generating leads, you might want to offer a rich resource, such as an e-book or spreadsheet, in exchange for contact information.