Forecasting product demand

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monira444
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Joined: Sat Dec 28, 2024 4:38 am

Forecasting product demand

Post by monira444 »

For example, if a certain city is experiencing a higher volume of searches for your product or service, it may be a good idea to intensify marketing efforts in that specific area, whether with PPC (pay-per-click) campaigns, local SEO or even email marketing strategies.

The same research as the examples above was carried out only in São Paulo. Source: Google Trends.
Analyzing brand perception
Another key aspect that Google Trends allows you to monitor is brand perception over time. By understanding what people are associating with your brand, you can adjust your branding strategies to better align with your audience’s expectations and interests.

This analysis can be done by filtering the results over 30 or 90 days, checking which terms are trending in searches related to your brand.

For example, using the tool, you can identify terms that are frequently associated with your business, while also monitoring the growth of emerging terms that may represent new positioning opportunities.

google trends marketing
Amazon's Google Trends analysis reveals an increase in searches for student data Amazon Fashion, an insight for the brand. Source: Google Trends.
Google Trends even allows you to analyze search trends on YouTube, something extremely valuable for those who invest in audiovisual content as part of their marketing strategy.

For managers looking to understand the impact of branding campaigns, this functionality can be used to measure the increase or decrease in brand perception after a specific marketing action.

A sudden increase in searches for your company, for example, may indicate that a campaign was successful in increasing visibility, while a drop may indicate that you need to review your strategy.

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Demand forecasting is one of the most critical aspects of a company’s success, especially for those that operate with seasonal products or that depend on changing consumer trends. Google Trends can be a powerful tool for understanding which products are in highest demand and at what times.

By analyzing the search history of a particular product, you can identify seasonal patterns that help you plan your inventory and marketing campaigns in advance. This is especially useful for businesses that rely on holidays or seasons for their sales, such as those selling themed clothing or food.

A clear example of how this can be applied is the food industry. Imagine that your company sells cheese and charcuterie boards. With Google Trends, you can identify when interest in these products starts to grow and adjust your inventory and marketing campaigns to meet this demand.

google trends marketing
In the example, cheeses are in higher demand in December and June, showing an opportunity for marketing actions. Source: Google Trends.
What’s more, by exploring related terms, you can find new products with sales potential that aren’t yet part of your portfolio, allowing you to diversify your offering before your competitors do the same.
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