Keys to organizing an efficient workshop

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If your company needs to communicate something specific or train your stakeholders in some aspect and you don't know how to start, preparing a workshop is the best decision. In addition to being able to transmit the proposed concepts from the beginning, you will get your target attendees to internalize them, and you will achieve a more positive image , greater participation and motivation.

To do this, we give you a series of tips to help you organize an efficient workshop in your company:


Keys to organizing an efficient workshop
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Set goals
Before starting to plan the workshop, it is important to understand what it is specifically about, what its purpose is, and whether it is in line with our business objectives: improving values, motivating salespeople, offering new ideas, etc.

A workshop consists of organizing a dynamic workshop in portugal number data which the audience you want to target receives specific information, either to learn something new about your company or to train them on innovations or activities specific to your sector.

As a guide, if your company sells handmade shoes, an interesting workshop would be to show your distributors the manufacturing processes and materials used to make your brand's shoes, thus giving them an experience in which they can touch, feel, and better understand the production process.



What would be your ideal workshop planning?
Tactics must be established
If you already know what your objective is, the next step is to decide how you are going to communicate it , whether through an activity, a talk, a presentation, etc.

There are, for example, applications in which attendees can vote on a topic or proposal. Or, if on the contrary you want to know their opinion , you can suggest that your attendees write them on post-its to display later and have an overall view of their ideas.

What should its duration be?
This point will be related to what you want to communicate. Despite this, it is recommended that its duration does not exceed 5 hours and is not less than 2. This way, you will ensure that the workshop is not tedious or too short. Also, the time and day of the event must be taken into account . Try to hold it first thing in the morning, avoiding organizing it on Mondays and Fridays so that guests can attend without problems.

The availability of the attendees will depend on their professional responsibilities . If you want to run your workshop with executives, you should bear in mind that their availability will be very limited, around 30 minutes maximum . If, on the other hand, your attendees have more time, you can use it to add variety to your workshop: games, speakers, catering, etc.

A workshop can be a good way to interact with your stakeholders in a creative and dynamic way, while also adding value to your brand.