Use Google Analytics (4) in compliance with data protection regulations

tasmih1234 · Post by **tasmih1234** » Sat Feb 01, 2025 3:57 am

What needs to be considered in order to use Google Analytics (4) in compliance with data protection regulations
To use Google Analytics 4 in compliance with data protection regulations, the following five points must be observed.

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Use of an official Consent Management Platform ( CMP ) according to IAB Europe , which visualizes the user consent according to GDPR / TTDSG (Telecommunications Telemedia Data Protection Act) and lists the cookies used. Depending on the shop operator or publisher (who present third-party advertisements on the website), certain standards, e.g. TCF 2.0, must be observed.

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Every website needs a privacy policy, which should be drawn up with the help of legal advice. This should also contain the contract for data processing (according to Section 11 BDSG) with Google or be stored in the CMP. If you need consent management advice , contact us. Our experts will be happy to help you!

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The user must have the option to object at any time. This must mobile numbers list be as easy as giving consent. There must also be a widget on the site that allows users to change their cookie consent at any time. Consent must not be preset, but must be actively given by the user.

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The requirement for IP addresses to be anonymized is already done automatically in Google Analytics 4.

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Data that was collected before Google Analytics was used in compliance with data protection regulations must be able to be deleted. In GA4, this function is available in the administration under data deletion requests.

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The tracking gtag or GTM must be linked to the CMP so that tags only fire if the user has agreed to the corresponding cookie category.

This happens either via auto blocking settings in the respective CMP, manual cookie blocking via scripts (instructions are provided by the respective CMP) or blockers in the GTM, so that tags are only allowed to fire under certain consent conditions.