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If you want to receive more tips like this weekly — in addition to the main events and trends in Marketing and sales — I strongly recommend subscribing to The Beat, Rock Content‘s interactive newsletter (every Friday in your inbox). Physical Stores Don’t Shine Among Young People, A Study Shows Ashley Rodríguez Ashley Rodríguez Aug 18, 22 | 3 min read ✓ Human crafted content Updated: August 18, 2022 Need content for your business? Find top writers on WriterAccess! Try for free Gen Z is a pretty unique generation.


Something that didn’t happen with Millennials. And now, since they are entering the workforce, they france phone number list are generating their own money. That means they now make their own purchases. What are their preferences? According to a recent Verint survey, everything points to digital experiences. This group is a lot less interested in traditional stores. Less than 36% of the consumers under 40 are used to visiting physical places when interacting with retailers. Among people older than 57, two-thirds have this habit.


For Gen Z, the priority in terms of shopping is to have good online experiences. That means higher expectations that retailers need to achieve. As this generation’s economic importance grows, you can ask yourself: is this the end of physical stores? Let’s discuss it in this article. Why Gen Z Prefers To Shop Online? Gen Z spends too much time on the internet (as part of this generation myself, I’m guilty). However, this doesn’t mean that it is easy to convince the younger audience to buy online.