Retargeting will help the company to remind about itself

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Important: do not set up low-frequency keywords and hyperlocal targeting at the same time. In this case, search engines will most likely mark the queries as "almost not requested" and stop showing ads. It is better to either take broad and popular keywords, but a narrow geolocation, or use unpopular and low-frequency queries, but with a wider radius of audience location.

Look-alike targeting
What is it for? Broadcasts advertising to those whose actions and interests match the target audience.

What is its special feature? The creation of targeting by similar audiences – Look-alike – is based on the same principle as contextual advertising in social networks.

Where does the main information come from:

CRM systems, where clients’ email addresses and phone numbers are indicated;
the number of people who downloaded a particular application;
the number of people who read the blog articles or left a request for a consultation, etc.
Who is it for? Businesses operating in the B2B segment that want to provide a service to a specific audience or expand their customer base.

Retargeting
Why is it needed? To broadcast advertising to people who have already contacted the brand, for example, visited the site, put the product in the "Cart", but did not buy it. With the right approach, it helps bring the buyer to the end of the sales funnel. In fact, with retargeting, the company reminds about itself.

Types of targeting - image 6



What's special about it? Retargeting works through a nigeria telegram data separate code fragment that responds to specific user actions.

Who is it for? Online businesses. If a person has thrown a product into the "Cart" but has not bought it, retargeting will remind them of this.

Conclusion
Targeting allows you to show ads to your target audience and increase sales without wasting your advertising budget. However, its effectiveness depends on the correct settings. Therefore, it is important to constantly monitor the results of your advertising to make it even better.The average monthly audience of VKontakte exceeds 90 million people. In order for advertising campaigns on the social network to be effective, it is important to carefully prepare and take into account the characteristics of the audience and available tools. In this article, we will tell you how to collect thousands of video views, where to look for influencers and how to achieve success in VK advertising campaigns.