How to improve content on catalog pages

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Conduct a content audit
Use tools like Screaming Frog or Ahrefs to identify pages with duplicate or missing content. Check if page descriptions match keywords.

Collect the semantic core
Find queries for each category, subcategory and filter.

Write unique content
For each category, create a text of 300-500 words.
For filters and product cards - 100-300 words with an emphasis on key features.
Include keywords in your text, title, and meta description, but venezuela email list avoid over-optimizing them.
An example of the impact of content optimization on SEO
The page "Plastic drainage systems" had no description. Search traffic was low despite high demand.

Solution:

We created a unique category description with an emphasis on the advantages of plastic systems.
Added SEO-optimized titles and descriptions for popular filter pages.
We have improved the texts on product cards, added reviews and video overviews.