The best tips for successful Christmas newsletters – Part 1
In our two-part blog series, we give you tips on how to plan and design your Christmas newsletter, as well as ideas for successful Christmas campaigns in part 2.
Tips on the content, design and timing of your Christmas newsletter
If you didn't notice the gingerbread and chocolate Santas at the beginning new-zealand number dataset of September, you can no longer deny Christmas now that the city centers are festively decorated and the department stores are overcrowded. Now it's high time to use the busiest time of year in many industries for your own company. You still have no idea how? We can help you.
But remember, especially in the end of year business, you are not the only one with the idea of attracting customers with additional discounts, vouchers or Advent calendar promotions. We will give you the best tips to ensure that your Christmas mailing is well received and helps you to have a successful end to the year.
Get personal
Successful Christmas campaignThe better you know the customer and their needs, the greater your chances of success. This starts with a personal approach and ends with placing products that fit the customer's preferences or personalized images.
Even if your company does not benefit from the end-of-year business, you can still use the opportunity to remind your customers and partners of you. A nice, personal thank you - perhaps in conjunction with a few Christmas tips or recipes - can help.
design
Be Christmassy, but stay authentic. The customer should know that the Christmas greetings come from you. In campaigns, the individual mailings should show a sense of belonging together, for example through a uniform layout or a recurring element.
Tip: Stand out from the crowd and try a personalized picture.
Regarding
A large number of Christmas newsletters are sent out at Christmas. Therefore, you should avoid classic subject lines such as "Merry Christmas". Be creative and address the customer in the subject line to establish a personal connection. Avoid general wording for offers and name the respective promotion specifically. Ideally, you can place the appropriate product in the subject line based on previous search queries. An optimized example would be: "Your poinsettia is reserved, Mr. Müller". Also use A/B tests to find the optimal subject line.