In order to receive push messages, the recipient must have previously given their consent and can withdraw this consent at any time. In principle, there are two types of push messages: web push and app push messages.
Basically, web push messages are only played when the browser is running. This can also mean that some messages do not arrive because the validity period has already expired. An exception is the Apple operating system macOS. Here, the browser does not have to be started to receive the messages, as they run directly via the operating system. Web push messages do not require a separate application , it is sufficient if the browser supports the function (all common browsers do this now). Web push messages can also be received on desktop PCs as well as mobile web browsers.
The second type - the app push message - requires, as the name suggests, an app and is therefore limited to mobile devices. However, when it comes to mobile use, a distinction must be made between the Apple operating system IOS and the Google operating system Android. On the iPhone, for example, you must expressly agree to receive push messages. On Android devices such as Samsung, HTC and Huawei, consent is given automatically and can only be revoked later (the so-called opt-out principle). This means you can reach a significantly higher number of Android users.
What should be considered with push notifications?
As long as you don't overdo it with the messages, the customer doesn't get the impression that they're being spammed. It's important to find the right balance: how many messages can be sent without the recipient feeling bothered and withdrawing their authorization? This, in turn, depends very much on the target group. With a fashion label in the B2C sector, you can certainly run far more campaigns than with a software manufacturer in the B2B sector. Also, if possible, only information and offers that are relevant to the recipient should be displayed so that they don't feel bothered by trivialities.
Basically, the more data you have from your recipients, the more benin number dataset targeted and efficient you can use push messages. Push messages are most useful when you are helping the recipient. For example, if the recipient is near a shop, shopping vouchers can be displayed, or if they are at an airport or train station, messages about current local transport connections can be helpful. With a good data basis, it is also possible to determine at what times the messages displayed are used most.
Advantages of Push Notifications
Push messages offer a lot of potential as an additional new marketing channel. They are inexpensive and are not intercepted by ad blockers. This makes them very easy to reach, especially since the recipient does not even have to be on the sender's website or app.
Another advantage of push messages is that they can also be used to send images and link them. This means that the customer can, for example, go directly to the relevant offer via the call to action in the push message.
Push messages are particularly interesting compared to other channels in terms of click rates. According to a study by Accengage, they have an average click rate of 7.8 percent. Anyone who regularly uses email marketing can only dream of such a figure. Because here, a click rate of 3 percent is already a good result. The figure of 67.5 percent of users signing up for app push messaging services is also relatively high. This means that you can reach two thirds of your users via this additional channel. Unfortunately, there is still a lack of meaningful experience with web push, as this channel is still quite new. However, it is enjoying increasing popularity.
One advantage of web push notifications in particular is that they are not yet very widespread. Especially if your competitors are not yet using this channel, this can be a great way to stand out.
Another advantage of web push notifications is that there is no need for the complex development and maintenance of your own app.